Elite Group (Pty) Ltd is a pioneer and leading Credit Provider, previously Micro Lending, company in South Africa. The company is operating nation wide, with offices in Gauteng, North-West Province, Free State and Kwa-Zulu Natal.

The company was instrumental in the establishment of the MFSA (Micro Finance South Africa) and a driving force in the formation of the National Credit Regulator.

The prime objective of the company is to revolutionize the credit industry, providing a range of loans to the historically un-banked masses, utilizing state of the art information technology.

Elite provides the industry with a total solution package, which include the following:

Personal Loans
Incremental Loans
Call Centre facility
Insurance products
Information Systems
Cellular phones

The company is continuously breaking new ground and setting standards of service excellence. The company is uniquely positioned to provide companies and their employees with affordable, client directed financial products.

Its expertise in the financial sector and specifically the credit industry is unsurpassed by anyone. The company offers the industry unique tailor made products at the best possible price and minimum risk.

Mission Statement

To be the leading Credit provider in all identified niche markets, providing Personal Loans on both short and long term basis, Housing finance through Bond origination and Incremental loans, as well as state of the art Information systems, supporting Credit Provision on different levels in Southern Africa ensuring peace of mind to all stakeholders through service excellence.

The Team

Elite Group (Pty) Ltd was established nearly 15 years ago as a small close corporation operating, with limited organisational structures, mainly in the West Rand and Johannesburg areas, to accommodate the increasing need at that stage in the market for salary advances. This close corporation was later converted into a dynamic profitable company.

To support the impressive quantum leap in the company during the past few years, Elite Group (Pty)Ltd established a dynamic management team to lead and support the company into one major force in the credit provision industry.

The current management and board of Elite Group (Pty) Ltd consist of individuals who have all made their mark in business. They are all multi skilled professionals, supported by a team of highly qualified individuals.

Elite Group (Pty) Ltd is a full subsidiary of African Dawn Capital Limited, a listed company on the Alternative Exchange, who has two operating divisions, namely African Dawn Property Finance and African Dawn Financial Education.

AfDawn (Pty) Ltd will play an important supporting roll in the business life of Elite Group (Pty)Ltd.